Affinion
Group is a global leader in customer engagement that designs and markets
services and loyalty solutions while promoting employee-employer relationship.
Affinion Group works by principle of affinity marketing. The company has 16
active communities around the globe with 3, 900 employees in the United States
alone, and with major offices in United Kingdom, Europe and South Africa.
Affinion is privately managed by Apollo Management and General Atlantic
Partners.
How
Affinion Group Works?
Affinion
offers products and services based on subscription program. Some of the
company’s servicing includes lifestyle services, personal protection, insurance
policies, point program management and many others. Currently, the company has
over 65 million subscribers and 5, 300 partner companies throughout the world.
For over 35 years, Affinion offers products and services that assist on
maintaining existing relationship with customers and drawing in new customers
while reaping revenues beyond the target goal. Hence, making any business
better.
How
Affinion Can Help your Business?
With
a mishmash of products, services and customized solution, Affinion can help your
business market effectively and attract customers. Affinion Group can help your
business by:
- Generating revenues through selling products at smart prices;
- Withholding customers by giving them rewards, valuable gifts and discounts;
- Expanding products based with the aid of Affinion marketing strategies; and
- Customizing a business model that best works on your business.
These and all other things can be attained by
becoming a member of Affinion group and enrolling into the company’s programs
such as Affinion Direct Response
Group and Affinion Security Center (ASC). The marketing channels of Affinion -
direct mailing and internet advertising - help in establishing relationships
with customers, maintaining client loyalty and generating incremental revenues.
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